The team got in touch with the studio asking if it would be possible to update their existing logo because of a new sponsorship deal. The new sponsor, an electrical company was the basis for the revised design. The team felt that they also needed to raise their profile within the league.
I recommended that a great style to base the new design on would be American sports logos, taking inspiration from NBA, NFL and MLB leagues. Using that as a basis I drew up a selection of concept layouts. After some changes the team somehow wanted to include a link their new sponsor. I recommended the we made one of the letters look like an electric bolt.
The result was a logo that stood out from all the others on a match day and helped the team show they meant business to their opponents. Since then it has been applied to hoodies and t-shirts for casual off court appearances.
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