I was asked by the client to create a logo and soft branding that could combine both the design and custom build aspects of his construction business. The client felt that their current look didn't match the quality of work they were outputting.
After a couple of meetings and several sketch up sessions with input from the client we came up with the 'pencil shed' logo. The pencil symbolises innerspaces love for interior design and creating unique spaces within a home, and the shed / wooden slats made reference to the material they liked working with the most on projects. The result is a clean and simplistic mark which visually portrays his business at a glance and elevates the business to match their quality of work.