Kasey got in contact with me to design a logo that not only reflected his website and UI design business but also something that would pay homage to his love of hand drawn custom typography.
After an initial meeting we settled on using his first name as the basis for the design of the logo. I started by researching different typography styles and writing his name roughly in as many styles as possible so we could eliminate the concepts he didn't like. Taking five of the best typologos from the process I drew these up in more detail and presented these to him. On our final meeting he picked out a thick marker pen style which had great natural flow and one that he felt represent his style of design. With a few extra fine tweaks from both of us the final design was presented.